Peningkatan Pemasaran Batik Mukti Rahayu Magetan dengan Pemanfaatan Digital Marketing

Abstract

This Community Service Activity is a community service activity carried out by lecturers at the Faculty of Economics, Muhammadiyah University of Ponorogo with the aim of socializing digital marketing techniques to partners, namely Batik Mukti Rahayu Magetan. This activity was motivated by the lack of marketing techniques carried out by the Mukti Rahayu Magetan batik production house digitally. Because the employees consist of housewives in the area around the old production house, their knowledge of technology is very minimal. So there is a need for young people who are able to operate technological devices for online marketing of Mukti Rahayu batik products. The method used is by introducing digital marketing to business actors and employees of the Batik Mukti Rahayu production house as well as socializing the importance of digital marketing in marketing products. The targeted service outputs are the publication of scientific articles in national journals, Intellectual Property Rights, and videos of activities uploaded to YouTube and Instagram accounts.